200+ men. None of them had more time than you.

Unrecognisable in 3 months. A few workouts a week.

Years building his business pushed his health to the bottom of the list. He did 75 Hard with double sessions before his wedding, but couldn't hold that pace once real life kicked back in.

• The opposite of 75 Hard: a few workouts a week and daily walks.
• More flexibility with his food.
• Less, done better. His business hit record months back to back.

Lean, with muscle in the right places. No panic cuts.

He'd make progress, then stall. Each time he pushed harder with more cardio, more steps or fewer calories, got a little leaner, then bounced straight back.

• His data first, before any change.
• No panic cuts, and no extra cardio when the scale didn't move.
• Sometimes the right change was no change at all.

Rebuilt from the ground up, in time for his wedding.

Shoulders rolled forward, chest dropped, belly pushed out: years of moving badly. And a job whose stress followed him home.

• Squats, hinges and presses rebuilt from scratch.
• Form videos every week, picked apart and tweaked.
• A plan that worked around the pressure, not after it.

In the best shape of his life for his 40th.

A baby on the way, a team to manage, and life pulling him in every direction. He could easily have said he'd start when the timing was better.

• A new plan every week, with clear milestones. All he had to do was execute.
• Client dinners, travel and newborn sleep planned for before they happened.
• Diet and lifestyle tuned around his bloodwork, heading into his 40s.

“At a hectic time (I’m recently a first time father) he keeps me on track.”Felix · Trustpilot ↗

Under 10% body fat on 3 sessions a week. No cardio.

He'd been in great shape before but could never keep it. He was training 5+ days a week with cardio, and travel, Christmas and work events kept undoing it.

• Training cut to 3 sessions a week, with no cardio.
• A plan built to hold up when business is at its busiest.
• Now set up for a lean-gain phase, building on the foundation.

“I lost 10kg without feeling like I was on a crash diet.”Jack · Trustpilot ↗

Best shape of his life at 54. Extra large to medium.

A decade of keto and fasting. He'd been through the cycle of short-term wins and long-term disappointment too many times, and was sceptical of another plan.

• No extreme dieting.
• No exhausting workout routines.
• No cutting out the foods he enjoys, and he has kept it off.

“I’m back at my high school weight. I look and feel great!”Andrew · Trustpilot ↗

8.1% body fat in 14 weeks. Zero direct cardio.

A man of high standards who struggled to execute when life got in the way: constant travel, client dinners every week, and alcohol often involved.

• A plan for every occasion: travel, work commitments, social life.
• No direct cardio at any point.
• A structured plan, and honest communication whenever he hit a challenge.