How much does it cost?
A one-off joining fee, then one monthly fee that covers everything: your weekly plan and video feedback, training, nutrition, form feedback, the app, the Education Vault, weekly live classes, 1-to-1 tutorials and direct access to me. Bloodwork isn't part of joining. If it becomes relevant once we're working together, I'll talk you through it then. I'll take you through the price and terms on our call, before you commit to anything.
How much of you do I actually get?
All of it. I teach every member myself, with no junior coaches and no AI replies. You get personal video feedback on your week and your plan for the next one, WhatsApp access for food photos, voice notes and quick questions, a weekly live class, and a 1-to-1 tutorial whenever you need one.
Do I get a meal plan? Do I have to count calories?
You start with a seven-day photo food log so I can see how you really eat. Then I build your plan from food you already enjoy: quick, easy, and family meals included. I set your targets, so there's nothing to calculate. The plan is training wheels. You learn to eat well without it.
How long until I see results?
Most men see a difference in the mirror within the first few weeks. A proper fat-loss phase is usually three to four months, at around half a kilo a week. Building real muscle takes six months or more. No crash diets: fast results you can't keep aren't results.
Can I lose fat and build muscle at the same time?
Don't chase two rabbits. We pick one goal at a time and decide it together. Most men get lean first, then build. You'll often gain some muscle along the way, but I won't promise both at once.
I always fall off. Why would this be any different?
Because it isn't a willpower problem, it's a plan problem. I see your data every week and adjust before a small slip becomes a big one. Bad weeks are expected. The only way this fails is if you stop talking to me.
How much time will it take each week?
Two to four training sessions of 45 to 60 minutes, built around your diary, and a weekly check-in that takes about five minutes. We start small and build up as life allows.
I travel and eat out a lot. Can I still do this?
Yes. Most of the men I work with do. Send me a photo of the menu and I'll tell you what to order. Trips, client dinners and the odd drink are planned for, not treated as failure. Waiting for a quiet month means never starting.
Will I keep the results? What happens after?
That's the whole point. After fat loss we bring your food back up slowly so you keep the result, then we move into building lean muscle. Each phase sets up the next, so there's always a clear next goal, and I'm with you for every one of them.
Do I need a gym? What if I'm a beginner or carrying an injury?
Yes, you'll need access to a gym. That's where the results come from. Beginners are welcome: every exercise has a video demo, and you send me form videos so I can correct your technique from day one. I plan around injuries, and bring in a physio when it's beyond my remit.
I live outside the UK. Can I still join?
Yes. Many of the men I work with live abroad. Everything runs through the app and WhatsApp, so time zones don't get in the way. Pricing is in pounds.
What happens after I apply?
I read every application myself within 48 hours. If you meet the criteria, we'll have a quick call to check it's the right fit for both of us. Then onboarding, and your plan is ready within a few working days.
