GOLDILOX PHYSIQUES

Coaching Agreement & Terms and Conditions

By completing and submitting the onboarding form, you ("the Client") acknowledge that you have read, understood, and agreed to the following Terms & Conditions with Goldilox Physiques and Alex Demirel ("Coach").

1. Engagement

Your coaching engagement begins immediately upon submission of the onboarding form and successful payment setup.

As part of the Goldilox Physiques Coaching Program, you will receive access to:

  • A 15-minute onboarding call

  • Access to the fitness app

  • Access to the Thinkific education platform

  • Weekly check-in feedback

  • Private 1-1 WhatsApp support

  • One weekly group coaching/support call

  • Access to educational resources and performance materials

The program operates on a rolling monthly basis unless cancelled in accordance with Section 5.

2. Client Requirements

The Client agrees to:

A. Provide accurate and honest information where required for effective coaching.

B. Engage fully with the program and coaching process.

C. Complete agreed action points and tasks where reasonably possible.

D. Communicate openly with the Coach if they are confused, overwhelmed, dissatisfied, injured, or unable to follow the plan.

E. Take personal responsibility for implementing advice and recommendations provided during coaching.

F. Submit weekly check-ins as requested and notify the Coach at least 24 hours in advance if unable to do so. Failure to consistently communicate or complete check-ins may negatively impact results and progress.

3. Services

Coaching services may include, but are not limited to:

  • Fitness coaching

  • Nutrition guidance

  • Lifestyle and habit coaching

  • Accountability support

  • Goal setting and planning

  • Educational guidance relating to health, fitness, and performance

  • Feedback and recommendations based on check-ins and communication

The Client understands that coaching is a collaborative process and that results depend on individual effort, consistency, and adherence.

The Coach does not guarantee specific results.

4. Right to Terminate

Alex Demirel and Goldilox Physiques reserve the right to terminate coaching services if the Client repeatedly:

  • Fails to communicate

  • Behaves abusively or inappropriately

  • Ignores agreed coaching recommendations

  • Prevents productive coaching from taking place

If coaching is terminated due to the Client's conduct or breach of these terms, no refund will be issued.

5. Fees, Billing, Commitment & Cancellation

The coaching fee is currently £260 per month.

Payments are billed monthly on a recurring basis unless otherwise agreed in writing.

Minimum Commitment Period

By submitting the onboarding form and completing the acceptance process, the Client agrees to a minimum commitment period of three (3) months (“Minimum Term”). During the Minimum Term, the Client is not entitled to cancel the agreement or withhold payment.

If the Client cancels, ceases payment, or otherwise terminates this agreement during the Minimum Term without the written consent of Goldilox Physiques, the Client shall remain liable for all outstanding fees due for the remainder of the Minimum Term. Goldilox Physiques reserves the right to invoice and pursue recovery of those fees.

Rolling Monthly Agreement

Following the Minimum Term, this agreement continues on a rolling monthly basis. Either party may cancel by providing a minimum of 30 days’ written notice via email or WhatsApp message to the Coach.

If cancellation notice is given after a payment has already been processed, coaching and access will remain active until the end of the paid period.

Non-Payment

Failure to make payment may result in immediate suspension or termination of coaching services and access to all associated platforms and resources. Outstanding balances remain due and payable regardless of suspension.

Fee & Service Amendments

Goldilox Physiques reserves the right to amend coaching fees, service structure, deliverables, or program features by providing the Client with a minimum of 30 days’ written notice. Continued participation after the notice period constitutes acceptance of the updated terms.

6. Confidentiality

All information shared by the Client during coaching will remain confidential unless:

  • Disclosure is required by law, or

  • The Coach reasonably believes disclosure is necessary to prevent harm to the Client or others.

7. Health & Medical Disclaimer

The Client understands that coaching services are not medical advice and do not replace consultation with qualified medical professionals.

The Client confirms they are voluntarily participating in physical exercise, nutritional changes, and lifestyle recommendations at their own risk.

Clients should seek medical advice before beginning any exercise or nutrition program if they have concerns regarding their health.

8. Limitation of Liability

Nothing in these Terms & Conditions shall exclude or limit Goldilox Physiques’ or Alex Demirel’s liability for:

  • death or personal injury caused by negligence;

  • fraud or fraudulent misrepresentation; or

  • any other liability that cannot lawfully be excluded or limited under UK law.

Subject to the above, Goldilox Physiques’ total liability to the Client in connection with these Terms & Conditions and the coaching services provided shall not exceed the total fees paid by the Client in the three (3) months immediately preceding the event giving rise to the claim.

Goldilox Physiques shall not be liable for any indirect, consequential, or economic loss, including but not limited to loss of income, loss of business opportunity, or failure to achieve specific fitness or body composition results.

The Client acknowledges that coaching services are not a substitute for professional medical or clinical advice, and that any physical exercise, nutritional changes, or lifestyle modifications are undertaken voluntarily and at the Client’s own risk. The Client confirms they have either sought appropriate medical advice prior to commencing the program or have chosen to waive that advice of their own volition.

9. Media Consent & Testimonials

During the coaching program, the Client may submit or generate progress photos, videos, testimonials, written feedback, and transformation data. Subject to the Client’s consent (as set out below), Goldilox Physiques may use such content for educational, marketing, and promotional purposes, including:

  • Social media platforms

  • Website content and case studies

  • Paid or organic advertising

  • Educational resources and program materials

Goldilox Physiques agrees to present all content respectfully and in a manner that accurately reflects the Client’s effort and progress.

Consent

By completing the onboarding process without opting out, the Client provides their consent to the above use of their content. This consent is optional and separate from the core coaching agreement.

Clients who do not wish for their photos, testimonials, or results to be used publicly must indicate this either by ticking the opt-out option in the onboarding form, or by providing written notice to Goldilox Physiques via email before content is submitted.

Withdrawal of Consent

The Client may withdraw their media consent at any time by providing written notice to Goldilox Physiques via email. Withdrawal of consent will not affect any use of content that has already taken place prior to the request. Upon receipt of a valid withdrawal request, Goldilox Physiques will cease further use and, where reasonably practicable, remove previously published content.

Withdrawal of media consent does not affect the Client’s other rights or obligations under this agreement.

10. Intellectual Property

All coaching materials, resources, videos, documents, educational content, and systems provided remain the intellectual property of Goldilox Physiques.

These materials may not be copied, shared, reproduced, distributed, or resold without written permission.

11. Entire Agreement

These Terms & Conditions represent the full agreement between both parties and supersede any prior discussions or understandings.

Any amendments must be agreed in writing.

12. Governing Law

These Terms & Conditions shall be governed and interpreted in accordance with the laws of the United Kingdom.

Any disputes arising under this Agreement shall fall under the exclusive jurisdiction of the courts of England and Wales.

13. Data Protection & Privacy

Goldilox Physiques is committed to handling your personal data responsibly and in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What Data We Collect

In providing coaching services, we may collect and process the following categories of personal data:

  • Contact details (name, email address, phone number)

  • Health and fitness data, including body measurements, progress photos, and lifestyle information

  • Financial information necessary for billing purposes

  • Communications sent via email, WhatsApp, or other channels

  • Check-in responses, goal-setting data, and coaching notes

Health and fitness data constitutes ‘special category data’ under UK GDPR. We process this data on the basis of your explicit consent, provided through the onboarding process, for the purpose of delivering personalised coaching services.

How We Use Your Data

We use your personal data to:

  • Deliver, manage, and improve the coaching program

  • Communicate with you regarding your program

  • Process payments and maintain billing records

  • Comply with any legal obligations

Where you have consented (see Section 9), we may also use progress photos and testimonials for marketing purposes.

Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes set out above and to comply with our legal obligations. Client records are generally retained for a minimum of six (6) years following the end of the coaching relationship for contractual and tax compliance purposes.

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request erasure of your data (subject to legal retention obligations)

  • Withdraw consent for data processing where consent is the lawful basis

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us in writing at the email address provided in your onboarding materials.

Third Parties

We use third-party platforms to deliver our services, including but not limited to: 1Fit (training app), Thinkific (education platform), Notion (internal records), and payment processing providers. These platforms operate their own privacy policies and data processing agreements. We will only share your data with third parties to the extent necessary to deliver the coaching program.

We do not sell your personal data to any third party.